Our Mission

To be the trusted and affordable beauty destination online that delivers a vast selection at competitive prices.

Our Company

At Beauty Encounter we are obsessed about beauty. We have the largest selection of authentic beauty essentials at affordable prices. Think of us as the world’s largest beauty counter with more than 20,000 fragrance, skincare, make up and hair care products available at your fingertips. We carry the big name brands and specialize in hard-to-find and niche brands. With more than 1,000 brands to shop from, you just might find a new beauty obsession today!

Feeding your beauty obsession can be expensive, but not at Beauty Encounter. In addition to our vast selection of affordable beauty goods, there are so many more ways to save. Explore our Clearance and Hot Deals collection and find big savings on top fragrances and popular beauty products. You also can earn points to redeem toward your purchases just by shopping at Beauty Encounter with our be. Points program. It's a free way to earn rewards points for every dollar that you spend. Stay up-to-date on the latest beauty trends, get helpful tips and receive special deals by joining our email list.

We offer a secure online shopping experience and dedicated customer care team to answer any of your questions. We guarantee 100% satisfaction and strive to be the best at what we do. Beauty Encounter is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection. Internet Retailer magazine has ranked us on its “Top 500 Guide,” and Inc. Magazine listed BE on its “5,000 Fastest Growing Private Companies in America” list. We also have been named a “Gold Honoree for Excellence in Service” by BizRate, joining an elite group of internet retailers rated the "best of the best" by millions of online shoppers. StellaServices, a customer service analyst group, has given us an "excellent" rating, and we are accredited by the Better Business Bureau (BBB).

Our 100% Authentic Product Guarantee

Beauty Encounter sells only genuine and authentic products- it’s our promise to you. We only work with trusted vendors and suppliers who purchase from direct from the manufacturer or distributor. We inspect every product for quality and authenticity, and have a strict policy against counterfeit goods and stand 100% behind the products that we sell.

Our Commitment

Your complete satisfaction is our goal here at Beauty Encounter. We are committed to offering high quality products at competitive prices. Whether you are looking for a newly released beauty or fragrance product, or searching for your favorite lipstick that has been discontinued, we aim to be your trusted source for all things beauty. Returns are made easy. Our Customer Care team is available to help answer any of your questions at 888-844-7730 or by email [email protected].

Our Story

In the early 1990’s, founder and CEO Jacquelyn Lang helped to build her family’s wholesale beauty retail company. In 1999, Jacquelyn saw a new business opportunity by using the internet as a sales tool, and shifted the company’s focus to selling fragrances online. She created the retail website and continued adding an array of beauty products from different categories, such as make up, hair care and skincare. Today Beauty Encounter is home to more than 40,000 products across all beauty categories. With more than 1,000 brands, shoppers will find their favorite big name brands and hard-to-find and niche brands.

Beauty Encounter on CNN: How We Got Started

BeautyEncounter.com was featured on CNN's "How We Got Started" segment. Discover the Tran family's inspiring story of living the American dream.

Beauty Encounter is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection. In 2008, Internet Retailer magazine ranked the online beauty source on its “Top 500 Guide,” and Inc. Magazine listed it on its “5,000 Fastest Growing Private Companies in America” list. The company aslo has been named a “Gold Honoree for Excellence in Service” by BizRate, joining an elite group of internet retailers rated the "best of the best" by millions of online shoppers. Beauty Encounter is accredited by the Better Business Bureau (BBB) and has consistently high ratings under Google Trusted Reviews.