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As the first cosmetic company to offer hypoallergenic products, Almay makeup paved the way for other brands. In the past, cosmetics were made with strong pigments and powerful chemicals but Almay was able to build a reputation of producing “good-for-you” makeup by devising a formula for cosmetics that was pure and gentle. This good-for-skin philosophy is true for all Almay products, including Almay mascara and Almay Shadowliner, which can be used as an eyeliner or eye shadow. Almay Oil-Free Eye Makeup Remover Pads remove eye makeup in one step, while leaving lashes conditioned. They are even safe for contact lens wearers. Instantly hydrating and nourishing lips, Almay Hydracolor Lipstick contains Vitamin E and botanical extracts to condition lips. Almay make up has stayed true to its heritage, offering only hypoallergenic products at prices affordable for every woman.