In 1988 AHAVA began clinical research into the powerful effects of rich sea minerals found in the Dead Sea, and discovered that the Earth’s greatest concentration of skin-moisturizing minerals are contained there. The company used this discovery as the basis for AHAVA products. One-of-a-kind age-delaying algae, and skin-soothing plants, became main ingredients for AHAVA lotion and AHAVA cream. Perfect for cracked heals, AHAVA Mineral Foot Cream is an ultra-absorbing cream that moisturizes dry, rough skin. AHAVA Purifying Mud Soap blends Dead Sea mud and minerals to remove all impurities, and restore skins natural pH balance. AHAVA Pure Spa gift sets include a scrub and moisturizer for the perfect spa experience. AHAVA has earned the reputation as the definitive Dead Sea cosmetic brand.