Featured Expert: Selby Walker, VP of Social Media and Product Development at theBalm

Makeup is multifunctional. Use it to transform or use it to nurture. theBalm has found the perfect balance between the two with their makeup and skincare lines. Here from theBalm we have Selby Walker, Vice President of Social Media and Product Development, to tell us a little more about this exciting brand.

How To: Achieve a Subtle Smokey Eye

The new season has approached. It is time to change up some of those staple looks to reflect the change in season and colors. Try out this great subtle look that provides a new and refreshing twist to the smokey eye treatment. Here from theBalm to lead our how-to is Selby Walker, Vice President of Social Media and Product Development. This look is not too harsh and is perfect for the fall season. Enjoy!