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About Us

Beauty Encounter is a premier online source for fragrances and beauty products that offers consumers an exceptional range of hard-to-find, international and specialty products including men and women’s fragrances, skincare, cosmetics, hair care, and beauty accessories.

With more than 1,000 unique brands and new products added daily, customers have access to exceptional customer service and secure online shopping. In addition to thousands of beauty products that can be purchased at affordable prices, Beauty Encounter shoppers find unique sections with tips, trends and techniques.

Founder and CEO Jacquelyn Tran helped build her family’s wholesale beauty retail company. In 1999, Jacquelyn saw a new business opportunity by using the internet as a sales tool, and shifted the company’s focus to selling fragrances online. She created the retail website and continued adding an array of beauty products from different categories, such as cosmetics, hair care and skincare.

Beauty Encounter is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection. In 2008, Internet Retailer magazine ranked the online beauty source on its “Top 500 Guide,” and Inc. Magazine listed it on its “5,000 Fastest Growing Private Companies in America” list. In 2008, the company was named a “Gold Honoree for Excellence in Service” by BizRate, joining an elite group of internet retailers rated the "best of the best" by millions of online shoppers. Most recently the company was accredited by the Better Business Bureau (BBB).
     
 
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Our People
Here at Beauty Encounter, we’re everyday people with a passion for all-things beauty. We’re inspired by celebrity trends and industry innovations, but when it comes down to it, we’re about what makes you look and feel the best you can, both simply
and affordably.
 
Jacquelyn Tran, President and CEO  

Jacquelyn Tran, President and CEO

 
I’m the President and CEO of Beauty Encounter, formerly Perfume Bay. I spend my days interacting with customers, vendors, partners and staff via e-mail, over the phone and face-to-face.

My parents started their business selling fragrances and cosmetics when I was 6 years old.
They specialized in carrying a wide selection of fragrances, including hard-to-find items.
In college, I took on various office jobs while working weekends at my parent's beauty retail store. In 1999, I decided to start a website to expand my parent’s retail business online, and the rest is history.

Why I love my job:
I love being able to inspire others and to work with a great team.
 
Duke Lang, IT Director  

Duke Lang, IT Director

 
I’ve always had an interest in the IT industry. In fact, at age 17, I started building and selling computer parts. Eventually I moved on and worked as a Systems Administrator for a probation department. I just love the challenge of starting a project and following it through--it's very rewarding.

I’m definitely a guy’s guy--I’d much rather watch Tiger Woods sink an incredible putt than get a manicure. But, through the years, I’ve become more open to the idea of male grooming, as I’ve been introduced to awesome products like refreshing after-shave balms.

My worst beauty blunder:
Once, I tried to cut my own hair, which quickly turned into a disaster. I ended up having to shave my entire head to fix the mess. As you can imagine, my girlfriend was not pleased.
 
Erin Reilly, Marketing Manager  

Erin Reilly, Marketing Manager

 
I’m the self-proclaimed “beauty junkie” of Beauty Encounter. As Marketing Manager, I’m in charge
of planning, managing and executing all things marketing for the site.

Prior to landing at BE headquarters, I spent five years working in the marketing industry with
agencies in Florida and Southern California. I’ve worked with high-profile clients in various
industries including beauty, entertainment and food and beverage. My specialties include getting
clients coverage in national media outlets and creating integrated marketing communications
campaigns.

Must-have beauty/skincare/haircare item:
Lip gloss! Shiny and moisturized lips can make anyone look great.
 
Linda Tong, Product Content Manager  

Linda Tong, Product Content Manager

 
I’m the Product Content Manager for Beauty Encounter, which means I post new product releases on the website on a daily basis. Prior to working for BE, I gained experience working in both marketing and public relations.

My office is the first spot new products arrive at to get entered into our database. We launch an average of 150 new products each week! The marketing team loves snooping around the boxes that surround my desk, eager to discover the delicious scents and fun packaging hidden inside.

Must-have beauty/skincare/haircare item:
Face wash. I like the refreshing feeling of having absolutely nothing on my face.
 
Manie Praksathong, Administrative Assistant  

Manie Praksathong, Administrative Assistant

 
Here at Beauty Encounter, I’m known as the Jane of All Trades, meaning I’m involved somehow or another in just about every aspect of the business. My role is to help out our President, Jackie, and to brainstorm new ideas for the future of BE.

Prior to arriving at BE, I spent eight years working for an electronics part distributor. I began my career there as a receptionist, and climbed my way up the ladder to become the owner and CFO’s assistant. I’m thrilled to be sharing my business savvy with Jacquelyn and the BE team, and can’t wait to see what the future holds.

I’m currently obsessed with:
La Mer--when it fits within my budget.
 
Kristine Viray, Marketing Coordinator  

Kristine Viray, Marketing Coordinator

 
Hi everyone! I’m the Marketing Coordinator here at Beauty Encounter. I support Erin on all aspects of marketing for the business. This includes marketing for the site, social media and PR outreach.

I recently graduated from Chapman University in Southern California with a Bachelor’s in Communication Studies. My prior experience includes working for a public relations agency and full-service interactive marketing and communications agency.

My worst beauty blunder:
Over plucking my eyebrows. After long months of growing them back out, I now leave it up to the professionals to maintain!
 

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